From GQ's July 2015 Issue, this article looks at a ticketing system called 'Tock' where users pre-pay for tickets to dine out at the hottest new restaurants. An interesting quote form the article states that 'for a long time now food culture has been culture' - in other words, dining out isn't just a facet of the evening's events, it is the event itself. This is something we've understood for a while, maybe just because we love dining out so much. The article also talks about other platforms within the restaurant reservations space including one that users 'bid' on hard-to-get seats by promising to pay a certain percentage over the menu price. Much of the impetus for the depth of this market is 'no-show' diners who make reservations and then simply don't show up (or call to cancel).
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